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Swot analysis swot analysis is a tool for auditing an organization and its environment it is the first stage of planning and helps marketers to focus on key issues. Swot analysis web site analysis working capital sitemap mcdonald's-fortune 500 company swot analysis. Looking for the best mcdonald's corporation swot analysis in 2018 click here to find out mcdonald’s strengths, weaknesses, opportunities and threats. The swot analysis actually describes the strengths, weaknesses, opportunities and threats of the organization (williamson, cooke, & jenkins 2003) the.